The Alonso Forwarding delegation in Panama has coordinated, in collaboration with the Legendario brand, the first edition of the Alonso Group Paddle Tennis Tournament. A milestone that reinforces its position as a pioneer in the creation of high-value experiences for clients and collaborators. The event was attended by more than 630 participants.
Alonso Forwarding Panama, a branch of Alonso Group with an office in Panama City, has set a precedent in the local logistics industry by organising a major padel tournament. The event, which attracted over 630 participants, has established not only as a sporting success but also as a platform that combines experience, business and brand positioning. It served as an occasion to bring together the region’s leading freight forwarders. A sporting event offering high visibility for both the Alonso Forwarding brand and Legendario, which is currently undergoing rapid commercial expansion in a region with significant growth opportunities.
Big mobilization in the logistics sector
The attendance statistics reflect the logistics sector’s strong ability to mobilise people through sport. Over seven days of non-stop activity, the facilities operated at full capacity for more than 700 hours to host the 560 matches played. This success has fostered direct networking thanks to the participation of a large number of clients. The launch of an exclusive VIP Lounge Zone for meetings and the careful attention to personalised branding have conveyed a sense of approachability and dynamism throughout the tournament.
Commitment to local development
This event marks another step forward in Alonso Forwarding’s strategy to consolidate its position in the region. By leading initiatives of this magnitude, the branch not only raises standards within the logistics sector, but also reaffirms its commitment to being an active player in the community, capable of generating social value and promoting local economic development. A strategic partner capable of offering solutions that go beyond the mere transport of goods..
